The answers for your marketing problems

The application of marketing is a mandatory for whoever want to start their business or want to increase the number of business in your working place. We should consider many factors and choose the best marketing strategy in order to be more competitive in front of your clients. Your option could be the pioneer or the follower in the business and each option brings its consequences. The marketing itself is required to change the uncertain condition to be certain condition, something easier to be measured.

This blog is only the sharing place and a little contribution from the author based on some literature and professional experience as sales and marketer in B2B business. Many ideas and concept has been introduced to us. The best strategy and concept depend on condition and experience. Choose the concept suits to your system and condition. The decision is in your hand as the best consultant for your own business.

Marketing is a kind of art as so many creativity involved to change something uncertain to certain condition. The art of marketing involves not only logical aspect but also emotional aspect, region preference, ethnic, etc.

In the global financial crises recently we still required the application of suitable marketing strategy. Even in the crises many companies has reduced the number of man power, still the company requires the marketing person. As even in the crises, in order to survive the company should receive the income whether from existing business or from new business.

During the crises you should change the marketing strategy. One of my literature offered the strategy by provoking the customers. In this way, you should increase the aggressiveness not only offering the solution but also provoking the customers to use your product or service and having the benefit from you. You decide which one is the best. This blog is only offering you the alternatives to be used. The second way is internal changing inside your company. You should adapt to your environment. During the crises you have the option to look at inside your company. Evaluate your core competence. If you already knew your core competence, you can start to change the kind of service and product to be offered to your client. The source of input for evaluation or core competence as well as the the changing of nature of your business should be gained from all level of the company. So you will have more complete picture for your objective.

E.g :

An engineering and contractor for water treatment company, which used to sell and build the installation for water treatment, has many engineer who are able to design, construct and maintain the water treatment plant. The ordinary process after the construction is continued to after sales service period. Engineering people has be equipped with the knowledge and skill to repair and maintain the plant during the warranty period. Many of their client has no man power and capabilities to repair and maintain the plant once the warranty period finished. The company has noticed there is opportunity to offer the man power and gaining the maintenance order from the clients. During the crises many clients has deleted their projects which consumed the big portion of their annual budget. However they still keep the routine budget for maintenance and consumable parts. Form this angle, the company once again noticed 2 opportunities to offer the skillful man power and to offer the financial investment. The source of fund could be gained from company's own fund or by getting the fund from the bank. As the result, the company offered the water as end product to the client. The problem of man power and financial has been removed from the client's side to the company side. The necessity to have their own man power and invest in big amount has changed the nature of business of the company in order to survive during the crises period.