Market & Competitive Intelligence Basics

“Information in the absence of execution is overhead”- Ronald Griffin, SVP, Information Services, Home Depot, Inc.
Many businesses small or large operate in difficult market environments as global competition, legislation and globalization add market and business complexity.
Knowing, gathering data and information, scouring own databases and statistics, operational figures and performance measures not only asks for significant resources but also produces overhead.
As a modern and successful business with constant growth as an overriding goal you should be concerned to extract value from any business activity, especially overhead and administrative tasks. In order to transform a rather administrative effort such as data and information gathering and collection into value adding business activity you need to become efficient, goal oriented and business result focused.
Internal and external data and information need to be transformed into actionable intelligence, actions need to produce results on the front and in your books, your bottom line needs to strengthen as a result of market intelligence, not suffer additional cost burdens.
MarkIntell.com strives to provide resources and business experience to help you with this transformation process. At the end of the day your market and competitive intelligence effort needs to be smooth, efficient, effective and value adding to your operation.
Tools, applications, internal processes and external partnerships, a strong internal network of intelligence users and contributors and most importantly your sales force will be of material importance.